Actually, if we want to explain which kind of product we are launching, we shouldn't use the word “mite”… because it is already taken and we don't want any confusion. So again… Why would anyone be crazy enough to launch a product with no chance of succeeding?
Well… We could say it’s because it's enriched with Iron and vitamins never used in other spreads before. We could say it's because we like to support Gene Ethics and a GM-Free world. But you'd probably think we're telling you porky pies.
We could even try to explain that for every jar sold, one person in Australia will have a free yoga class. But you would not care. Because you don't do yoga. Maybe you should start. We could just say it’s because it tastes soooo much better. But how are we to know what you like to eat.
So why are we doing it?
Well… we've already told you.
Because we're Aussie (that’s why).